Search engine optimisation
We help publishers and businesses get more of their pages indexed, ranked and clicked. Most of the work is technical: how the site is built, how pages link to each other, how quickly they load and how clearly each page describes itself. For large catalogues we also write and maintain titles, descriptions and structured data at scale.
What’s included
The work can be taken as a whole or in parts, depending on what your website needs.
Technical SEO audit
A full crawl of the site, indexation review in Google Search Console and Bing Webmaster Tools, a sample of server logs, page speed and Core Web Vitals, duplicate and thin pages, canonical tags and hreflang where relevant.
Site architecture and internal linking
Category and tag structure, pagination, faceted navigation and XML sitemaps split by content type and freshness, so that important pages are found and recrawled quickly.
Content and metadata at scale
Titles, meta descriptions, headings and structured data written from the source data you already hold, checked for accuracy and duplication before publishing.
Migrations and redesigns
A full URL inventory, one-to-one redirect maps, checks before and after launch, and close monitoring of rankings and crawl errors in the weeks that follow.
Monthly reporting
Clicks, impressions, average position and indexed pages, with notes on what changed during the month and what comes next.
How a project runs
Every project starts with a written scope, timeline and price, agreed before work begins.
Data collection
Access to Search Console and analytics, a full crawl and a sample of server logs.
Findings
A written report listing each issue with its likely impact and the effort to fix it.
Implementation
We make the changes where we have access, or write exact specifications for your developers.
Measurement
We track the effect of each change and report monthly.
Deliverables
- Technical audit report
- Prioritised list of fixes
- Redirect map for migrations
- Sitemap and robots.txt changes
- Monthly performance report
Tools and technology
- Google Search Console
- Bing Webmaster Tools
- Google Analytics 4
- BigQuery
- Ahrefs
- YellowArc Site Audit, our own crawler and reporting tool
Questions
How long does SEO take to show results?
Technical fixes, such as indexation or redirect errors, can show an effect within weeks of the pages being recrawled. Changes to content and site structure usually take two to four months to show clearly in Search Console. We say at the start which results to expect, and when.
Which platforms do you work with?
WordPress, custom PHP applications and dedicated video and content management systems. Where we cannot change the code ourselves, we write precise specifications for your developers and check the result.
Do you guarantee rankings?
No. Nobody can honestly guarantee positions in search results. We agree measurable goals, such as indexed pages, organic clicks or conversions, and report against them every month.
Other services
Ad operations
Ad partner setup, video ads, placement testing and traffic quality.
Paid media
Google Ads, Meta and LinkedIn campaigns with reliable tracking.
Server management
Linux servers, caching, CDN and video delivery, backups and monitoring.
Digital marketing
Content planning, social media and email campaigns.
Discuss a project
Tell us about your website and what you would like to improve. We reply by email to arrange a short call.