SEO, ad operations and server management for digital publishers
YellowArc is an independent digital services company. We help publishers and online businesses grow organic traffic, run their advertising and keep their websites fast and available.
Services
Each service can be taken on its own or combined. Because search, advertising and hosting are handled together, a change in one area is planned with the others in mind.
Search engine optimisation
Technical SEO, site structure, content at scale and migrations.
02Ad operations
Ad partner setup, video ads, placement testing and traffic quality.
03Paid media
Google Ads, Meta and LinkedIn campaigns with reliable tracking.
04Server management
Linux servers, caching, CDN and video delivery, backups and monitoring.
05Digital marketing
Content planning, social media and email campaigns.
Who we work with
Most of our work is for websites that earn from advertising, where traffic, page speed and ad setup decide revenue.
Digital publishers
News, entertainment, video and other content websites funded by advertising. Typical work: search visibility for large catalogues, ad setup and page speed.
Ad publishing companies
Companies running several ad-supported websites. Typical work: consistent ad configuration across sites, revenue reporting and shared infrastructure.
Small and mid-sized businesses
Businesses that need to be found online and run a reliable website. Typical work: technical and local SEO, paid campaigns, hosting and maintenance.
Areas of expertise
The methods and technology we work with most often.
Search
- Technical SEO audits
- Server log analysis
- Structured data
- Site migrations and redirects
- Search Console and Bing Webmaster Tools
- Core Web Vitals
Advertising
- Display and video ad networks
- VAST and VMAP video ads
- Google IMA SDK
- ads.txt management
- Placement and frequency testing
- Invalid traffic monitoring
Infrastructure
- Debian and Ubuntu servers
- Nginx, Apache and PHP-FPM
- MySQL, PostgreSQL and Redis
- Cloudflare DNS, caching and WAF
- FFmpeg and HLS video delivery
- Backups and monitoring
Data
- Google Analytics 4
- BigQuery
- Python and SQL reporting
- Ahrefs
- Revenue reconciliation
- Custom dashboards
How we work with clients
Every engagement starts with an initial call and a written proposal.
Fixed-scope projects
Audits, migrations, ad integrations and server builds. The scope, deliverables, price and timeline are agreed in writing before work starts.
Monthly retainers
Ongoing SEO, ad operations or campaign management, with an agreed set of tasks each month and a monthly report.
Managed servers
We take responsibility for servers you own or rent: updates, monitoring, backups and incident response, with access that you control.
Insights
Practical notes from our work on search, advertising and infrastructure.
Crawl budget on large content sites: where to start
On sites with hundreds of thousands of pages, the question is not whether Google finds your content but whether it spends its time on the right pages.
Adding video ads without spoiling playback
Pre-roll, mid-roll and pause ads can add real revenue to a video site. Set up carelessly, they drive viewers away. The settings and checks we use.
A practical baseline for publisher servers
Most website outages have ordinary causes: full disks, expired certificates, untested backups and rushed changes. A short baseline that prevents most of them.
About YellowArc
YellowArc was founded on 23 July 2022 by Golap Hussain, a computer science engineer who has worked on servers, websites and search since 2014.
We are based in Barpeta Road, Assam, and work with clients remotely. Clients deal directly with the person doing the work, and every project has an agreed scope, price and timeline in writing.
Discuss a project
Tell us about your website and what you would like to improve. We reply by email to arrange a short call.