Ad operations
For ad-supported websites, revenue depends on which ad partners you work with, where ads appear, how often they load and whether pages stay fast. We set up and maintain advertising on publisher websites, and watch the numbers that matter: revenue per session, fill and the quality of the traffic being monetised.
What’s included
The work can be taken as a whole or in parts, depending on what your website needs.
Ad partner setup
Onboarding with ad networks and exchanges, ads.txt maintenance, and placement configuration for desktop and mobile layouts.
Video advertising
Pre-roll, mid-roll and pause ads in web video players using VAST and VMAP tags and the Google IMA SDK, with time-based frequency caps so that repeat viewers are not shown an ad on every play.
Placement and format testing
Controlled tests of placements, formats and refresh rules, measured on revenue per session and on engagement, not on the CPM of a single ad unit.
Page speed and layout stability
Lazy loading, reserved ad slots to prevent layout shift, and checks that ad scripts do not delay the main content.
Traffic quality
Comparing ad-server impressions with your own analytics to catch inflated or suspicious impressions, and blocking abusive traffic at the CDN or firewall.
Revenue reporting
Revenue by partner, placement and country, reconciled against partner statements every month.
How a project runs
Every project starts with a written scope, timeline and price, agreed before work begins.
Review
Your current ad setup, partner accounts and earnings data.
Test plan
A short list of changes, each with the measure that will decide whether it stays.
Rollout
Changes released one at a time, with before and after measurement.
Monthly review
Reconciled revenue report and the next set of tests.
Deliverables
- Documentation of placements, tags and caps
- Test results with recommendations
- Monthly revenue report
- ads.txt and partner configuration
Tools and technology
- Video players with VAST/VMAP support
- Google IMA SDK
- Ad network and exchange dashboards
- Google Analytics 4
- Cloudflare firewall rules
- Custom impression and play tracking
Questions
Are you an ad network?
No. We do not sell or resell ad inventory. We work with the networks and exchanges your site is approved for, and the accounts stay in your name.
Will more ads slow my website down?
They can. Every change is measured on page speed and engagement as well as revenue, and placements that cost more in lost traffic than they earn are removed.
Can you work alongside our existing team?
Yes. We can take on the whole ad setup or a specific part of it, such as video ads or traffic quality, and document everything so your team can maintain it.
Other services
Search engine optimisation
Technical SEO, site structure, content at scale and migrations.
Paid media
Google Ads, Meta and LinkedIn campaigns with reliable tracking.
Server management
Linux servers, caching, CDN and video delivery, backups and monitoring.
Digital marketing
Content planning, social media and email campaigns.
Discuss a project
Tell us about your website and what you would like to improve. We reply by email to arrange a short call.