Paid media
We plan and run paid search and social campaigns for businesses that need traffic or enquiries sooner than search engine optimisation can deliver them. Tracking is set up and tested before any budget is spent, so that every result can be measured against its cost.
What’s included
The work can be taken as a whole or in parts, depending on what your website needs.
Google Ads
Search and display campaigns, and Performance Max where it suits the business, with keyword research, ad copy and negative keyword lists.
Meta Ads
Facebook and Instagram campaigns with audience planning, creative testing and frequency control.
LinkedIn Ads
Campaigns for business-to-business offers, targeted by industry, job function and company size.
Conversion tracking
Google Analytics 4 events and platform conversion tags, tested end to end before launch.
Ongoing management
Weekly reviews of bids, budgets, search terms and creative, and a monthly report on cost per result.
How a project runs
Every project starts with a written scope, timeline and price, agreed before work begins.
Audit
Existing accounts, tracking and landing pages.
Plan
Campaign structure, budget split and success measures.
Launch
Campaigns go live once tracking has been tested.
Optimise
Weekly adjustments and a monthly report.
Deliverables
- Account and tracking audit
- Campaign plan and budget split
- Live campaigns with tested tracking
- Monthly cost and results report
Tools and technology
- Google Ads
- Meta Ads Manager
- LinkedIn Campaign Manager
- Google Analytics 4
- Google Tag Manager
Questions
What budget do we need?
It depends on the market and the cost of clicks in it. We recommend a test budget large enough to produce measurable results within four to six weeks, and we give you a figure after looking at your keywords and competitors.
Who owns the ad accounts?
You do. Campaigns run in accounts owned by your business, and we work in them with access that you grant and can remove at any time.
How soon will we see results?
Campaigns start delivering traffic within days. Reliable conclusions about cost per result usually need two to four weeks of data.
Other services
Search engine optimisation
Technical SEO, site structure, content at scale and migrations.
Ad operations
Ad partner setup, video ads, placement testing and traffic quality.
Server management
Linux servers, caching, CDN and video delivery, backups and monitoring.
Digital marketing
Content planning, social media and email campaigns.
Discuss a project
Tell us about your website and what you would like to improve. We reply by email to arrange a short call.