Insights
Practical notes on search, advertising and web infrastructure, written from our own work.
Crawl budget on large content sites: where to start
On sites with hundreds of thousands of pages, the question is not whether Google finds your content but whether it spends its time on the right pages.
Adding video ads without spoiling playback
Pre-roll, mid-roll and pause ads can add real revenue to a video site. Set up carelessly, they drive viewers away. The settings and checks we use.
A practical baseline for publisher servers
Most website outages have ordinary causes: full disks, expired certificates, untested backups and rushed changes. A short baseline that prevents most of them.
Discuss a project
Tell us about your website and what you would like to improve. We reply by email to arrange a short call.